How to Attract and Retain Top Accounting Talent in 2025

In today’s competitive hiring market, attracting and retaining top accounting talent is tougher than ever. Burnout is rising, turnover is high, and expectations around work culture and flexibility continue to evolve. To stay ahead, accounting firms need more than strong salaries, they need strategies that support long-term engagement and professional growth.

Inside this guide, you’ll learn how to:

• Build a strong firm culture that resonates with today’s accounting professionals

• Develop a proactive recruitment strategy using internships and employee referrals

• Boost retention with clear communication, purpose, and recognition

• Support CPA exam success through incentives and career development

• Make your compensation package stand out in a crowded market

Why Accounting Talent Is Harder to Find (and Keep)

The accounting profession is undergoing a major shift. According to the Center for Accounting Transformation:

• 68% of accounting professionals report burnout
• Nearly 1 in 4 are dissatisfied with turnover at their firms

To attract top performers and reduce attrition, firms must rethink how they recruit, engage, and support their teams, delivering an employee experience that goes beyond compensation.

Sharpen Your Accounting Recruitment Strategy

This guide outlines how to build a modern accounting recruitment system by highlighting firm culture, cultivating early-career talent, and empowering your team to help source candidates through referrals.

Boost Employee Retention in Accounting

You’ll also discover accounting retention strategies that work, like setting clear expectations, recognizing impact, fostering career development, and actively listening to employee feedback to build loyalty and trust.

Build a Better Accounting Team, Starting Now

Recruiting and retention don’t happen by accident. With the right approach, your firm can attract top talent, reduce turnover, and create a thriving workplace that grows with your team.